Today, on 4th November, The LEGO Group (TLG) officially announced closure of LEGO® Universe
MMORPG at 31 January 2012.
Fans are resenting, but vice-president of "LEGO Universe", Jesper Vilstrup, openly declared:
"The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss. Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game."
On official LEGO Forum of the Game fans are actively discussing
this news and offer different ways to save this game, hoping that their favorite "LEGO game universe" won't be closed, there are even offers to make it open source.
“The development of our digital offerings continues to be a very important element in our strategy,”
said Mads Nipper, Executive Vice President, LEGO Group. "We have more than 20 million visitors on www.LEGO.com every month, and LEGO video games are among the bestselling children’s video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area."
As a consequence of the closure, the LEGO Universe staff has today been informed that the ‘Play Well Studios’ in Louisville, Colorado and the game’s marketing function in Billund, Denmark will be closed. This will affect 115 employees. All affected employees will be offered assistance in finding new jobs inside or outside the LEGO Group.